Arbitrary cost cutting is dangerous
The covid-19 pandemic is having a serious effect on commercial activity across the world, producing a state of economic recession. Many businesses are seeing their income fall, while their costs...
View ArticleWhen the going gets tough, the tough get going
A pandemic such as that of Covid 19, is a world-wide phenomenon, which although rare, is not unique. As a result all the major economies are experiencing a recession to a greater or lesser extent, and...
View ArticleChanging Environments require changed thinking
There is now a general recognition nationally and internationally, that a recession will follow in the wake of the corona virus pandemic, which will manifest itself in both a slowdown in demand and...
View ArticleEffective Managers Deligate
To produce sustainable profitable income, by anticipating and satisfying customer demand, requires a process of careful management, which is generally referred to as “marketing”. However, while the...
View ArticleInvest and Adapt
The British retail market has been badly hit over the recent years, with a number of failures of famous high street brand names. Famous names such as Woolworths, British Home Stores, and historic...
View ArticleHow prepared are you for the return of demand.
The economies of many countries around the world have been effectively stalled by the world wide covid 19 pandemic. Demand has slowed or been actively curtailed by governments in their fight to stem...
View ArticleClosing the sale may now take longer than you think
Selling is the only action that actually achieves the income, and unless the salesperson completes the sale, all other activities such as brand development or social media promotion are wasted effort....
View ArticleAre you confused?
The latest edition of the Chartered Institute of Marketing’s magazine “Catalyst” has a number of articles related to creativity especially involving brand, image and advertising and the overall...
View ArticleIs Parkinson’s Law adding to costs?
It was in 1955 that C. Northcote Parkinson published a humorous satirical article in the Economist, which described the natural tendency in the administration and bureaucracy of organisations, for...
View ArticleSelling is the Foundation of Business
As commercial life starts to return to a semblance of normality and the effects of the pandemic recede, the need for effective selling will be of primary importance. Selling is the foundation of...
View ArticleSilo mentality negatively effects management and income
It is a well know observation that as organizations grow, they become more bureaucratic, with a tendency to focus more on maintaining their internal systems than delivering their purpose. In...
View ArticleAre we worth it?
The biggest cost of any organization is that of the wage bill. While commercial organizations, seek to keep costs to a minimum, there is a tendency especially in large businesses, for staff salaries...
View ArticleForget the Crystal ball, scenario planning prepares for the unknown.
The prospect of the end of the year always brings out the crystal ball for New Year predictions. For all people in business and especially for those in business development, crystal ball gazing may be...
View ArticleBusiness Success Requires Clear Objectives?
For any business to be effectively managed it needs to have a clear objective of its purpose, which may be defined in a Mission Statement. A Mission Statement should define what business the...
View ArticleCan marketing game the system?
“Gaming the system” is a term that refers to the way people in organizations will, if allowed to, operate the corporate organization to their own advantage, rather than to the advantage or objectives...
View ArticleEffective Communication Requires Plain Speaking
“Intellectual discussion s between marketing executives using flowery language and drawing diagrams on a white board can be a million miles away from reality.” “An orgy of intellectual over-thinking...
View ArticleBUSINESS IS DRIVEN BY CUSTOMERS NOT BY ADMINISTRATION
The purpose of every business is to make money, which benefits the shareholders, the staff and the customer without whom there is no revenue to produce profit. When profits are down and costs...
View ArticleHome working – a potential minefield
A study, published this month, (June 22) by the Policy Institute of King’s College, London, revealed that six in ten London staff are still working from home at least once a week. Avoiding the daily...
View ArticleRecession requires Business Vigilance
Business life is getting tough. The days of credit, sales growth and benign economic environment are over, at least for the time being. Now, survival of the fittest is the order of the day. Business...
View ArticleCustomer communication must be two way
It is very easy to lose a customer but hard to gain a new one. Businesses only exist because of customers. If you cannot satisfy the customer you won’t retain them. Why is it that so many companies...
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